TINY is the new NPR Music. Capitalizing on the name recognition of Tiny Desk Concerts, I’m proposing NPR launches a new sub-brand: TINY. TINY brings all of the online and live touchpoints from NPR Music and brings it together to create a modern and inclusive brand.
The TINY logo is inspired by the iconic 3 blocks from the original NPR logo. It is a coming together of old and new, as well, as a step into the future. The three blocks inspired the typeface as well as the overall graphic language of the TINY identity system.